As the term of hotel is extended, the means of advertising is expanded. Over the last ten years, the term of hotel assigns more than just a place to stay; hence we have various types of hotel and services provided. These has expanded the way of hotel is advertised. The expanded means of advertising generally is influenced by the massive use of “world-wide-web” worldwide. The massive number of internet-users is inevitably valuable market. Moreover, online advertising is spreading and widely used to promote any kinds of business.
Online advertising carried in various ways; include floating ads, trick banner, wallpaper ads, and last but surely not least video ads. Previously, video ads extensively used in television but as many video-sharing-site appeared in the internet, the use of video ads has been commonly used by many business owners. There are several benefits in using videos to promote business, especially to promote hotel :
Clarity
The nature of advertising are introducing the product and delivering the clearest message to the customers. Through videos, customers will get a better picture about the products. Describing the luxury of presidential suite, flanked cabanas in the swimming pool and other amenities will be more lucid. Pictures of smiling receptionist welcoming guess will be a good idea to promote hospitality; but imagine they are moving, greeting in the most humble manner. Videos will utter clearer message than either written text or motionless pictures.
Attractive
There are million pages within the internet providing different kinds of information in the different way. But, there is less which has been attracting their viewers to stay visit. People read the whole texts when they think it’s useful, they only open pictures which they think appropriate but they tend to watch some videos for couple of seconds and if they are interested they may continue to watch. And professionally produced videos presentation will certainly have them take their time to watch since it has an inherent appeal to the viewers.
Professional Impression
In hospitality industry, it is really important to give a professional impression including in the way the advertising is carried as we persuade our customers to use our services. Videos leave long lasting impression, it is understandable that people respond and memorize better to image. Videos also make us look more professional, the video ads show determination and commitment to give the best services.
Expanded Market
Expanding our customers is also essential in any business we run. Internet video ads will inevitably enlarge the customer scope, since there are millions of people browsing internet. They will at least remember that they once watched the ads and in the times they need a hotel they will visit www.extendedstayhotels.biz, ups... sorry I mean visit www.extendedstayhotels.biz for the hotels and motel video and then certainly visit yours to stay.
